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Transparent pricing

Start free. Build your blueprint. Pay when you are ready to launch.

Discovery and blueprint creation are free. You only pay the build fee when you approve a blueprint and choose to turn it into a live platform. Monthly platform support starts after a successful launch.

1

Start free

Create your blueprint through guided discovery. No card required to explore.

2

Approve the build

Pay the one-time build fee only when you are ready to turn an approved blueprint into a launched platform.

3

Choose support

Select the monthly platform support level that matches how much help your business needs after launch.

Project-based pricingRecurring billing starts after successful launch

Free until you build

Start with a blueprint. Pay when you are ready to launch.

Discovery and blueprint creation stay free
You pay only when you approve a blueprint and choose to launch
Monthly platform support starts after a successful launch

One-time self-serve build fee

£199

Paid only when you approve a blueprint and choose to launch a specific project.

Included in the build fee

  • Build from approved blueprint
  • Generated website, admin and customer flow where included in scope
  • Preview before launch
  • Standard launch setup
Save 20% annuallyNo recurring billing until launch

Plan chooser

Which plan is right for you?

Starter

Best for validating a simple first version.

Use when: You want to launch quickly with standard modules and light support.

Pro

Recommended

Recommended for most launches.

Use when: You want stronger AI-guided changes, GitHub integration, preview-before-publish support and a clearer path for growth.

Business

Best for advanced operations.

Use when: You need deeper support, higher change capacity, advanced integrations or more operational complexity.

Best for a first launch

Starter

Best for validating a simple first version.

Monthly platform support after launch

£29/month

£278.40/year

  • Shared backend
  • Standard modules
  • Tracking and SEO included
  • Standard support
Recommended for most launches

Pro

Best for most serious launches that want more flexibility after go-live.

Monthly platform support after launch

£59/month

£566.40/year

  • Dedicated backend support path
  • AI-guided change support
  • GitHub integration included
  • Preview before publish
Recommended for most launches
Best for advanced operations

Business

Designed for businesses with deeper operational complexity and higher support needs.

Monthly platform support after launch

£199/month

£1,910.40/year

  • Advanced integrations
  • Higher AI change capacity
  • Priority recovery and support
  • Deeper customisation support
DONE-WITH-YOU / CUSTOM

Need a more complex build?

For bespoke builds, migrations, advanced integrations, private infrastructure or high-touch onboarding, we can scope the work with you before anything starts.

  • Custom development
  • Advanced integrations
  • Migration planning
  • Manual scoping and proposal
  • Private infrastructure planning, if needed
Talk to us

Custom scoped

No fixed public price. Scoped with you before anything starts.

What may be separate?

Your blueprint will show any third-party, provider or infrastructure costs before you approve the build.

  • Domain registration
  • Third-party tools or provider fees
  • Paid integrations
  • Private infrastructure where required
  • Bespoke or manual scoped work

How billing works

  • Discovery, blueprint, branding, and revision stay free.
  • Checkout begins only when you choose to build a specific project.
  • Monthly platform support starts after successful launch, not before.

Important notes

  • Annual billing saves 20% versus 12 monthly payments.
  • Promo codes can affect setup, recurring billing, or both.
  • Third-party provider and infrastructure costs are shown separately in the blueprint.
Start your blueprint

No credit card required to explore. Pay only when you are ready to build.

PRICING QUESTIONS

Questions before you start?

Do I pay before discovery?

No. Discovery and blueprint creation are free. You only pay when you approve a blueprint and choose to build a specific project.

When does monthly billing start?

Monthly platform support starts after a successful launch, not while you are still shaping the blueprint.

Is the £199 build fee separate from the monthly plan?

Yes. The £199 fee is a one-time self-serve build fee. The monthly plan is for platform support and improvement after launch.

Can I change plans later?

Yes. You can move to a higher support level later if your business needs grow.

Are third-party costs included?

Third-party provider, integration, domain or infrastructure costs may be separate and should be shown in the blueprint before approval.

What if my build needs something custom?

If the project needs bespoke development, advanced integrations or migration work, it can be handled through a custom scoped proposal.

Ready when you are

See the business before you commit to the build.

Use guided discovery to shape your offer, customer journey, operating flow and launch plan before paying to build.

Start your blueprintSee examples
IdeaPilot

AI-guided business platform builder for founders who want a clearer path from idea to launch and ongoing improvement.

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